Phil Allen has 30 years of hands-on sales, marketing, customer value management, business development and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.
Since 1997 Phil runs global marketing and sales excellence practice, GEMS/MarketAbility - creating value for clients by helping them to apply marketing and sales excellence and customer value management to their businesses. GEMS/MarketAbility delivers practical marketing and sales for value growth, facilitating marketing and sales strategy development and implementation working together with the client’s team.
GEMS/MarketAbility serves many multinational and global blue-chip clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.
Juan Senor, Senior Editor at the International Herald Tribune, praised Phil in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. GEMS and MarketAbility have featured in recent TV-profiles on Euronews and CNBC.
Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen, published by McGraw-Hill and American Marketing Association January 2003.
He is a regular contributor to a variety of marketing, sales and industry publications and also publishes his own Email Marketing Briefing Newsletter.
Some client comments about Phil:
“Phil does not think like everyone else and he got us to think differently and out of the box.”
“Interactive, high impact, Phil understands the self-discovery process.”
“Very good at getting people to think outside the box.”