Benchmarking Strategic Marketing Event with Phase 2 Quantitive Results
October 14, 2008
Event Report
A lively discussion was generated following Phil Allen’s presentation of headline findings of the Strategic Marketing Benchmark Study in Brussels last month.
Strategic Marketing is focused on the Future and Innovation – Innovation in products, services, business models, marketing models to create a total customer brand experience.
Strategic Marketers from a Marketing or MBA background tend to make more profit.
Customer Value Propositions must be well understood internally and well communicated and implemented at the customer.
Strategic Marketing has to be led and driven by top management.
Strategic Marketing is about applying a specific mindset: inquisitive, challenging, open-minded, creative, decisive, disruptive to some key strategic tools and concepts, including: market value chain analysis, customer value segmentation, customer value proposition, differentiation, branding and value-based pricing.
Location:
Radisson SAS Royal Hotel
Rue du Fosse-aux-Loups 47, Wolvengracht 47
BE-Brussels
Belgium