Differentiation and Pricing Strategies for Commodities
What will I learn?
How to recognise and manage/avoid commoditisation. How to develop and implement a differentiation strategy for a commodity. How to create and capture commodity value. How to manage and implement a commodity pricing strategy.
Value chain analysis. How to improve the quality and profitability of your business using customer value propositions and differentiation. Presented in a relevant and lively workshop applied to industry conditions and situations.
Differentiation and pricing concepts, tools and models applied to commodity marketing:
Differentiating Commodities
- The inevitability of commoditisation
- The nature of commodities
- Differentiation of Commodities
- The importance of Sustainable Competitive Advantage
- Implementing a differentiation strategy for commodities
Pricing Strategies for Commodities
- Creating and Capturing Value
- Pricing strategy model for commodities
- Value chain analysis
- Moving with the market
- Capturing value