We are a leading independent consultancy specialising in strategic marketing. Established in 1979, our mission is to develop strategic solutions that help our clients realise their market potential.
We conduct strategic marketing assignments for significant private and ASX-listed companies, as well as Government and not-for-profit organisations.
Key services include:
- Strategy planning and development
- Market and product evaluation
- Competitor analysis
- Market and company intelligence systems
- Innovation and new product development
- Brand strategies
- Export and import strategies
- Marketing audit and optimisation
- Organisational effectiveness and change management
- Facilitation at Board and Executive Level
- Benefits focused implementation
- E- strategy and website optimisation
- Value chain analysis
- Industry strategy
- Investor relations
- Qualitative research.
Strategic tools and techniques used by the firm include:
- Balanced scorecard
- Market evolution and scenario planning (proprietary tool)
- Directional Policy Matrix (market mapping)
- Competitor profiling
- Argenti systems
- Gattorna systems
- Aspirational planning (three horizons)
- Strategic intent
- Risk management
- Knowledge management
- Navigator - proprietary strategic planning system
- Benefits Realisation (proprietary implementation tool)
- Innovation engine (proprietary tool)
- Strategic account management (proprietary tool)
- Investor relations system (proprietary tool)
- Brand management guide (proprietary tool).
The firm avoids what is not its core business and will consequently coordinate and brief in all marketing functions but not directly undertake the following activities:
- Promotion
- Advertising
- Public relations