Omar Shamma has an extensive record of achievements in general management, marketing and sales of a wide range of basic and specialty chemicals to a large variety of industries, including:
Corrosion inhibitors, oil well workover & completion fluids, recovery enhancement chemicals and water treatment systems into the chemical and oil & gas industries.Olefinic and styrenic plastics into the packaging and agricultural industries.
Polyurethanes and engineering thermoplastics into the automotive, construction and durable goods industries.
Organic solvents, epoxy resins and latexes into the coatings industry.
Polystyrene thermal insulation materials into the construction industry.
Concrete manufacture, protection and repair products into the construction industry.
Latex binders into the paper and carpet industries.
This broad base of commercial & business experience has covered markets in Europe, the USA, the Middle East and North Asia. Omar has gained extensive competence in market-based management and market planning. He has successfully applied Market Focus principles in the Dow chemical Company where he led several business units to greater value growth through the development of a market orientation and implementation of a global market planning process.
Omar runs the Dubai-based marketing excellence practice, Third Eye, and is an associate practitioner of GEMS/MarketAbility. Third Eye FZ LLC was established in July 2004 in Dubai, U.A.E. Utilizing 25 years of practical marketing experience in the chemicals and construction industries, Omar Shamma delivers to clients practical, results-oriented B2B marketing programmes, directly impacting their bottom line. In the short period of operation Third Eye has successfully served several major clients, including Shell, Dow Chemical, Degussa, ICI Paints, and Fosroc International. In addition to tailored in-house marketing programmes and workshops Third Eye Academy delivers public marketing programmes delivered at the DubaiKnowledge Village, a specialist free zone professional development campus.
Omar has extensive work experience in marketing and sales in the chemicals and constructions industries, having previously worked at Fosroc International Limited in Dubai and Shanghai, Dow Chemical in various businesses (including emulsion polymers, polyurethanes, chemicals) and at various European and Middle Eastern locations, Polyblends and E. A. Juffali & Bros.