Bob Thorley is a management consultant and educator, with wide commercial and international experience and a particular interest in customer value management, within the more thoughtful disciplines of marketing. Bob is a faculty member at Management Centre Europe, in Brussels and managing partner of aptStrategies, a UK based consultancy.
Recently Bob has personally guided major divisions of IBM, in the development and deployment of ‘market driven business planning’. A measure of success being that this methodology, when proven, was adopted throughout the Corporation. Further significant assignments have recently included global marketing education projects with Philips, Basell and Shell.
With an early background in both the systems and solutions disciplines of the multinational IT industry, Bob enjoyed senior marketing, sales and general line management roles with Digital Equipment Corporation (now Hewlett Packard), Raytheon Systems and SD-Scicon (now EDS).
Bob Thorley is a physics graduate and an alumnus of the Stanford University Business School Executive Program. He is married, with two adult children and lives in Thatcham, to the west of London.