Phil Allen has 30 years of hands-on sales, marketing, customer value management, business development and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.
Since 1997 Phil runs global marketing and sales excellence practice, GEMS/MarketAbility - creating value for clients by helping them to apply marketing and sales excellence and customer value management to their businesses. delivers practical marketing and sales for value growth, facilitating marketing and sales strategy development and implementation working together with the client’s team.
GEMS/MarketAbility serves many multinational and global blue-chip clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.
Juan Senor, Senior Editor at the International Herald Tribune, praised Phil in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. GEMS and MarketAbility have featured in recent TV-profiles on Euronews and CNBC.
Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen, published by McGraw-Hill and American Marketing Association January 2003.
He is a regular contributor to a variety of marketing, sales and industry publications and also publishes his own Email Marketing Briefing Newsletter.
Some client comments about Phil:
“Phil does not think like everyone else and he got us to think differently and out of the box.”
“Interactive, high impact, Phil understands the self-discovery process.”
“Very good at getting people to think outside the box.”