Ruth studied at the School of Economics in Berne and later also received her Swiss federal diploma in Marketing. She has gained working experiences in Switzerland, England, South Africa and Iran, and her last post as marketing manager for a new healthcare product development with Pharmaton/ Boehringer Ingelheim in Lugano, Switzerland.
1998 she founded her own healthcare consulting and service company in Zurich/Switzerland. In 2003, together with her husband Matthias Schwalbe, she co-founded Enemu GmbH. Further studies have qualified her as assessor of the EFQM-model (European Foundation of Quality Management); as a teacher for marketing at the University of Applied Sciences HEIG in Lausanne; as master practitioner of neurolinguistic programming NLP; and as a personal development trainer using the method of psychosynthesis. She is facilitating public courses in self-competency in Zurich and Berne.
She has developed and is marketing now SOFT-MARKETING, a method to develop and manage the socio-cultural capital of companies, using the Corporate Transformation Tools developed by Richard Barrett. Its benefits are to enhance customer and employee satisfaction, innovation, reputation and the ethical basis for decision-making and thus the performance and durability of the company.
She is also a publisher of articles on values-based marketing and management and LOHAS (Lifestyle of Health and Sustainability). She masters German, English, Italian, French and Spanish.