He helps clients identify their performance needs in business strategy and planning, global strategic marketing and leadership, and then coordinates the design and development of appropriate learning modes to achieve the desired behavioural outcomes.
His client list includes Agfa Consumer Imaging; Akzo Nobel; AlliedSignal Plastics; BellSouth Telecom; Boehringer Ingelheim Vetmedica world-wide; Dow Chemical world-wide; Ericsson Telecom; GTE (now Verizon); Kodak Film & Advantix Camera groups in the U.S. and Kodak medical imaging in Europe; MediaOne International; QuebecTel; Roche Pharmaceuticals; Schlumberger world-wide; Sprint and Celanese Ticona.
Nick’s diverse professional background includes successful careers in marketing & advertising, sales, sales management and sales training, management, print and broadcast media; he has also owned and managed his own company.
He co-authored Top Dog with J. David Pincus, published in 1994 by McGraw-Hill Business Books. A comprehensive look at how top managers’ communications skills affect leadership and ultimately the company’s bottom line, the hardback Top Dog edition was published in English and five international editions, and was reprinted in paperback in 1996. His second book, co-authored with Roger Peterson, is The American Marketing Association Handbook for Managing Business-to-Business Communications, published in 1997. It sold more than 10,000 copies during its first months in print. His third book, with co-authors Eric Balinski and Phil Allen, is Value-Based Marketing for Bottom-Line Success; 5 Steps to Creating Customer Value published by McGraw-Hill in the Fall of 2002.
He's currently an associate professor of Marketing at Macon State College in Macon, GA.