Terry Kendrick has been a business and marketing planning consultant for over 20 years, having worked on projects in seventeen different companies for over fifty large organisations. He is also an accomplished Currently, Terry is Director of the full time MBA Programme at the University of East Anglia in the UK where he is a Lecturer in Marketing and researching into marketing and risk.
Although most of his work has been UK-based Terry has undertaken marketing planning workshops and training sessions in seventeen different countries in Europe, the Far East, North America and South Africa. Many of these have been directly related to facilitating individual marketing plans for the companies involved in the workshops and training sessions. Some recent workshops have been developed as challenges to existing marketing plans in industries such as telecommunications and automotive. workshop facilitator and trainer covering information sources, information management and marketing planning.
Marketing planning and information consultancy private sector clients have included organisation such as BP, Exxon Mobil, C& A, ICI, Oxford University Press, Pirelli, Aviva, Calsonic, Proton Lotus Cars, De Beers, Huntsman, Freshfields Bruckhaus Deringer , Barclaycard, Carillion, and Swiss RE. In the public sector Terry has undertaken assignment for HM Treasury, OFCOM, Department of Trade and Industry, the National Health Service and over ten local authorities.
In addition Terry has delivered market research training modules for the Mediterranean Institute of Management in Cyprus and runs an annual programme of marketing and other training for the UK Chartered Institute of Library and Information Professionals - assessing client needs, benchmarking, internal and external marketing, managing business information, sources of business information, business information on the internet and segmentation in libraries.
In addition to many articles in business to business publications, Terry has published academic papers on customer relationship management, marketing and risk and has written market reports for major publishers such as Key Note and Mintel. He has also published a book on the practical application of applying strategic marketing planning processes to public library authorities.