Although David has an academic background in science and engineering in the UK and the USA, in 1999 he co-founded Receptional Limited, a UK-based internet marketing company. As the Director of Operations at Receptional, David is largely responsible for ensuring that client work is undertaken effectively but is also involved with numerical and statistical analysis of data and the prediction of website activity.
Receptional's services include:
- comprehensive analyses of websites and their online performance
- assessment and analysis of website visitors
- measurement and analysis of the performance of online marketing campaigns
- online competitor analysis
- search engine optimisation (creating search engine friendly websites)
- paid online advertising (eg ‘pay per click’, banners and directories)
- link building strategies and implementation
- website usability
- affiliate marketing
Clients see the Receptional team as their dedicated resource so they find it easy to develop working partnerships that create online marketing strategies, addressing commercial issues and delivering competitive advantage.
In practice, successful promotion of a client’s website may mean that when people search for a client's products or services in Google, for example, their website appears near the top of the list. Such exposure both improves website productivity and the online brand awareness.
More at www.receptional.com and www.davidlosmith.co.uk