Portraits

Hugh Ross is an international marketer, who has lived and worked in Italy, Germany, Austria and Sweden, and successfully practised the application of marketing theory in large multinationals. He has been Managing Director of Market Planning International since 1991. MPI specialise in helping clients create and execute market-focussed plans which deliver the results and profits they want.

Specialisation

His key areas of expertise are:

Market Analysis        

Planning         

Training & Coaching
  • Intelligent research design
  • Creative analysis of complex    information
  • Insight management
  • Benchmarking studies         
  • Developing customised planning frameworks
  • Multi-country market assessment systems
  • Dealing with problems of implementation
  • Planning-based marketing
  • Segmentation in practice
  • Brand and product management
  • Multi-functional and cross-cultural learning

 

Prior to founding Market Planning International in 1991, his career in business had three phases:-

i) Four years in Market Research with BMRB International conducting multi-country surveys for clients including Rank Xerox, Monsanto, Kelloggs, Fiat, Barclays and Remy Martin;

ii) Six years in Brand and Marketing Management with the American multinational Schering-Plough; working as personal assistant to the Regional Director for Southern Europe/Middle East and Africa, followed by 2 years in Italy as Suncare Brand Manager, and 3 years as UK Marketing Director for Suncare and OTC products, with specific responsibility for the Boots account and new product development; and

iii) Four years of Strategic Marketing with ICI Fibres as International Marketing Manager of their global Carpet Fibres Business [Turnover: £130 M]. He developed and implemented an end-use focussed strategy through a network of 12 subsidiaries in Europe and North America, which increased share against the world leader DuPont, and improved profitability.

Client Profile

The clients of Market Planning International cover a spectrum of market sectors and company sizes; they include - on the consumer side - Bristol Myers, Denman International, Gillette R & D, Hoover Europe, Nelson Thornes, Scholl, Sterling Health, Traidcraft; and on the B2B side AEA Technology, APV/Invensys, Cytec Surface Specialties, Morgan Sindall Construction, Muraspec, Tetra Pak.

Please visit our website for further details: www.marketplan.co.uk

Additional Credentials

Hugh recently completed 6 years as non-Executive Director of Traidcraft plc, the UK's pioneering Fair Trade organisation. He is on the training faculty of the Chartered Institute of Marketing, and was amongst the first Chartered Marketers in the UK. He is also a full member of the Market Research Society. He has a degree in Classics from Cambridge University, and speaks good Italian, with some German and French.

 

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