Since 1995, Bernard has managed his own training consultancy, BRK ProForma, whose mission is to enable change in major corporations on a global basis by creating and delivering sales, marketing and finance training. Bernard has worked with firms representing a variety of industries, including automotive, consumer durables, food, municipal services, pharmaceutical, and IT.
Over the past few years, he has been involved in several major initiatives with global companies, including:
- A series of programs intended to enhance coordination between sales and marketing within a major French pharmaceutical company having acquired a large competitor.
- A multi-country roll-out of a major branding initiative for a European car manufacturer, delivered to sales managers in Spain, Italy, Germany, France, and Hungary.
- A regular sales and marketing training programme for recent management hires at a leading chocolates and confectionary firm, delivered in Mexico, Seoul, Kuala Lumpur, Manila, Cairo, Seattle.
- Numerous programs over the past 8 years with several major pharmaceutical firms, in all parts of the world, dealing with marketing skills, product launch issues, and R & D optimization.
His prior experience includes several years of executive training in New York as well as 17 years at American Express Bank in New York and Paris, where as Credit manager, he was involved in the development, marketing, and sales of financial services to corporate clients.
Bernard holds degrees in the social sciences from the American UniversityBeirut and the City University of New York as well as an MBA from New York University. of
In addition to his work in the corporate world, Bernard enjoys leading finance and marketing courses at several top business schools in the ParisReims Management School), working with students as well as executive education candidates. area (Essec, Insead,
A native New Yorker, now a transplanted Parisian, Bernard is equally at ease in French, English, and Spanish and uses all three in his training activities around the world.