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24_2011_05 Customer Value Management for Results
Improve your business results with a tailored CVM programme
Improve your business results with a tailored CVM programme
22_2010_11 ISiB GmbH provides end-to-end Open Innovation
Innovation expertise to accelerate strategic innovation initiatives
Innovation expertise to accelerate strategic innovation initiatives
16_2009_09 Profiting from People
Process Communication Model enables positive communications for improved customer and personal relationships.
Process Communication Model enables positive communications for improved customer and personal relationships.
14_2009_09 Value2 Integrated Marketing, Sales and KAM
A unique and integrated approach to analytical and interpersonal marketing, sales and KAM
A unique and integrated approach to analytical and interpersonal marketing, sales and KAM
12_2009_09 Fast Track to Customer Value Segmentation
GEMS Europe's unique Dynamic Customer Segmentation models delivers fast results in Customer Value Segmentation
GEMS Europe's unique Dynamic Customer Segmentation models delivers fast results in Customer Value Segmentation
11_2008-11-Strategic Marketing makes Companies more Profitable*
Key results from the Strategic Marketing Benchmark Study
Key results from the Strategic Marketing Benchmark Study
10_2008-11-Marketing - Even more critical in hard times
Many companies reduce spending on marketing when times get tough. This is a false economy.
Many companies reduce spending on marketing when times get tough. This is a false economy.
09_2008_11-Companies in the dark about their customers
According to disturbing new market research three quarters of UK businesses are confident about their futures - yet have no idea what their customers really think.
According to disturbing new market research three quarters of UK businesses are confident about their futures - yet have no idea what their customers really think.
08_2008-09-The Power of Price - Building a Customer-Value Driven Approach to Pricing*
Price is the only mechanism in the marketers’ and sellers’ toolbox for capturing value. So it is critical to get prices right.
Price is the only mechanism in the marketers’ and sellers’ toolbox for capturing value. So it is critical to get prices right.
07_2008-03-New Approaches to Marketing and Sales Effectiveness
Phil Allen reports some lessons in marketing and sales effectiveness.
Phil Allen reports some lessons in marketing and sales effectiveness.
06_2006-01-Innovating a Competitive Advantage
How can the western chemicals industry regain a strong competitive foothold?
How can the western chemicals industry regain a strong competitive foothold?
05_2005-02-When will they ever learn?
Phil Allen explores some lessons to be learned from excellent marketing companies.
Phil Allen explores some lessons to be learned from excellent marketing companies.
04_2005-02-Business Growth in Emerging Geographies
Phil Allen explores the growth areas of the world.
Phil Allen explores the growth areas of the world.
03_2004-09-The China Syndrome - Changing at the Speed of Light
All too often I hear that "you can only sell the Chinese on price". This is a fallacy.
All too often I hear that "you can only sell the Chinese on price". This is a fallacy.
02_2004-09-Pricing, Branding and Communications – Key Elements of Excellent Marketing
Inadequate attention to price and inappropriate pricing strategies based on poor understanding of customer need and value are eating away at companies' bottom-lines.
Inadequate attention to price and inappropriate pricing strategies based on poor understanding of customer need and value are eating away at companies' bottom-lines.
01_2003-07-Marketing: Challenging The Sacred Cows for Greater Value and Profit
Phil Allen challenge to marketers in the chemicals and plastics industry to be more creative in their marketing.
Phil Allen challenge to marketers in the chemicals and plastics industry to be more creative in their marketing.