03_2009_Marketing works in tough times, too
In times like these, the strategic elements of marketing are critical to sustaining business success and profitability.
In times like these, the strategic elements of marketing are critical to sustaining business success and profitability.
03_2009_Integrating Marketing and Innovation
Kevin Weir and Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.
Kevin Weir and Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.
02_2009 Value2_Double Impact Marketing and Sales
Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.
Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.
02_2009 Value-Based Marketing Improves Business Results
Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.
Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.
Value2 Brochure
Value 2 Double impact results for sustainable and profitable growth in your business. Integrating analytical, planning and interpersonal communications skills
Value 2 Double impact results for sustainable and profitable growth in your business. Integrating analytical, planning and interpersonal communications skills