Value Chain Analysis as the Basis for Better Market Planning and Better Pricing
Value Chain Analysis as the Basis for Better Market Planning and Better Pricing (April 2005)
Value Chain Analysis as the Basis for Better Market Planning and Better Pricing (April 2005)
The Modern Marketer's Milking Tool
Three key and critical factors are needed for success in any market are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation.
Three key and critical factors are needed for success in any market are: a meaningful segmentation, a strong and sustainable differentiation and a highly effective implementation.
Tesco 10 Years to Profitable growth
Tesco: Price is the Key to Profit, Customer Value is the Key to Price (April 2005)
Tesco: Price is the Key to Profit, Customer Value is the Key to Price (April 2005)
Price is the key to Profit, People are the key to Price
Price is the Key to Profit, People are the Key to Price (April 2005)
Price is the Key to Profit, People are the Key to Price (April 2005)
Marketing and Sales Effectiveness
It is the powerful combination of three factors that really brings better business results: a meaningful and creative customer segmentation, a creative and sustainable differentiation and a highly effective implementation.
It is the powerful combination of three factors that really brings better business results: a meaningful and creative customer segmentation, a creative and sustainable differentiation and a highly effective implementation.
Innovation Imperatives Report
Customers must drive Innovation for the Industry to regain its Competitiveness (June 2005)
Customers must drive Innovation for the Industry to regain its Competitiveness (June 2005)
Innovation and Commoditisation in the Chemicals
Customer Value is the Key to Future Success in Chemicals and Plastics (January 2005)
Customer Value is the Key to Future Success in Chemicals and Plastics (January 2005)
Innovating for a Competitive Future
Customers must drive Innovation for the Industry to regain its Competitiveness (June 2005)
Customers must drive Innovation for the Industry to regain its Competitiveness (June 2005)
Improving the Bottom Line
Marketing and sales excellence is the key to future competitiveness, says Phil Allen, president and value creator, GEMS Europe GmbH
Marketing and sales excellence is the key to future competitiveness, says Phil Allen, president and value creator, GEMS Europe GmbH
CVM Strategy and Leadership
Sustainable Business Growth and Profitability with Customer Value Management (July 2002)
Sustainable Business Growth and Profitability with Customer Value Management (July 2002)
Customer Value and KAM
Much is talked about key account management – what is it and what are the key elements of success?(March2005)
Much is talked about key account management – what is it and what are the key elements of success?(March2005)
Customer Value and E-Business
Much is talked today about E-Business – but is it a source of value creation or cost saving? (June 2003)
Much is talked today about E-Business – but is it a source of value creation or cost saving? (June 2003)