GEMS customer commitment:
- Add value to client’s business with marketing and sales excellence and customer value management in strategy, process and culture – fast track to improved business results and profitability
- Impart advanced marketing, sales and customer value skills and competences to client through process, tools and techniques learned and applied in interactive workshops
- Measure marketing and sales effectiveness with CVM DiagnosticSM
- Actionable and implementable business results from our action-oriented global marketing and sales practice
- A balanced practical programme based on latest marketing and sales thinking, updated by continuous improvement
- A programme designed and tailored to your specific needs anywhere in the world
- Creativity and Innovation in Marketing, Market Planning, Market Mapping, Value Chain Analysis, Customer Segmentation, Competition Analysis, Branding and Positioning, Differentiation, Customer Commitments and Charters, Customer Value Propositions, Value Creation, Value Capture, Customer Value Management, Key Account Management, Pricing Strategy, Margin Management, Value-Based Selling, Implementation
A global marketing and sales excellence practice owned and operated out of Switzerland by Phil Allen with a network of expert marketing and sales practitioners serving clients around the world. GEMS operates a virtual network business model of partners and associate practitioners to bring clients the best practice in marketing and sales anywhere in the world.
GEMS creates value for clients by helping them to apply marketing and sales excellence and customer value management to their businesses in their marketing and sales strategies and in implementation of those strategies. Innovative strategies built around the key needs and value drivers of the customer, applied in a practical hands-on no-nonsense way.
Clients acquire the skills whilst applying them to their business in interactive workshops and through individual coaching on live business projects.