The simple five-step model of value-based marketing excellence and customer value management best practice, featured in the book co-written by Phil Allen (President and CEO, GEMS Europe GmbH and MarketAbility) “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value”.
The Pentadigm® model provides the framework for the workshops and commercial excellence programmes offered by GEMS Europe GmbH and MarketAbility. Each of the five key steps in the model is covered by a three-day intensive interactive workshop. Specific topics are then studied in more depth in specialised master classes and by on-the-job coaching on a group and individual basis.
All workshops and commercial excellence programmes are tailored to the specific needs and market conditions of the client company.
Pentadigm® is the basis of our unique CVM DiagnosticSM to measure and benchmark marketing and sales effectiveness and best practice.
Customer Value Management - Five steps to bottom-line success: Diagram
Pentadigm® is a registered trademark of GEMS Europe GmbH