You may download the toolbox's for your own convenience.
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Value Chain Analysis*
Researching the value flows in a complex market value chain
Researching the value flows in a complex market value chain
Porter's 5 force Analysis*
Exploring the forces having a major impact on your market or segment
Exploring the forces having a major impact on your market or segment
PESTLE Analysis*
Analysing the market environment and trends
Analysing the market environment and trends
Marketing Mix*
Implementing marketing strategy
Implementing marketing strategy
Marketing Audit*
This marketing audit template can help you to check the completeness of your marketing.
This marketing audit template can help you to check the completeness of your marketing.
Marketability Matrix*
The MarketAbility Matrix can help to target segments, based on the attractiveness of the segment and your ability to compete effectively and profitably in the segment, according to customer perception of your fulfilment of their needs.
The MarketAbility Matrix can help to target segments, based on the attractiveness of the segment and your ability to compete effectively and profitably in the segment, according to customer perception of your fulfilment of their needs.
Market Planning Made Simple*
The market plan template can help you to structure your market plans
The market plan template can help you to structure your market plans
Key Account Plan Template*
Developed by GEMS to provide a comprehensive basis for Key Account Management
Developed by GEMS to provide a comprehensive basis for Key Account Management
Customer Value Segmentation*
Driving business success by fulfilling customer need and value
Driving business success by fulfilling customer need and value
Customer Value Implementation Plan*
Developed by GEMS to ensure that ll actions are linked to delivering customer value
Developed by GEMS to ensure that ll actions are linked to delivering customer value
Customer Focus Reality Check*
Score your performance on customer focus
Score your performance on customer focus
Customer Commitment*
Developed by GEMS to provide a framework for a differentiated offering
Developed by GEMS to provide a framework for a differentiated offering